S.U.C.C.E.S.S. For "Sticky" Ideas

Mendapat idea adalah permulaan yang baik. Apa strategi untuk menjayakan idea tersebut?

The secret of your success is in S.U.C.C.E.S

Simplicity
How do we find the essential core of our ideas?
Strip your idea back to the core and find what the simplest elements are. Prioritize the important parts of what you're trying to get across. It's not about being short, it's about being remembered.

Unexpectedness
How do we get our audience to pay attention to our ideas, and how do we maintain their interest when we need time to get the ideas across?
In this day of "everything has been done before" we need to look at new ways of communicating what people may have heard a hundred times before. Break with people's expectations and get their attention. Use surprise to grab the attention, but then to keep it you must generate interest and curiosity. Don't give too much away too quickly.

Concreteness
How do we make our ideas clear?
Explain your ideas in terms of human actions and sensory information. Don't be obscure or too abstract or you threaten to lose the interest of your audience or worse, have your message interpreted differently depending on who is reading.

Credibility
How do we make people believe our ideas?
We need to generate authority for our ideas. In most cases we don't have a well-known and trusted public figure handy to assure the audience that the message being projected is factual and honest. Sticky ideas need to have their own credentials to give people peace of mind that what they're reading is the truth.

Emotional
How do we get people to care about our ideas?
A sticky idea is one that gets people feeling something. To most people, the fact that cinema popcorn contains 37 grams of fat doesn't mean anything - but if you show that one serve of it has more fat than if you ate fast food for breakfast, lunch and dinner, people will take notice.

Stories
How do we get people to act on our ideas?
By telling a story to get your message out you reach people on an instinctive level. As a race, humans naturally share stories of their experiences, thereby multiplying those experiences. When we find ourselves in a situation that mirrors a story we've been told we feel more comfortable with it and less fearful of the unknown.

The very best and most memorable ideas in history manage to employ all 6 of these qualities, and the more you can get in your ideas the better. Not every idea needs to tick all the boxes - some ideas only lend themselves to certain sticky qualities - but every idea has the potential to be fully realized with the help of these six elements.

In a lot of cases you must, as Yoda might say, unlearn what you have learned in order to fully utilize the 6 elements needed to give your idea the stick it deserves. The elements are there as a guide and with each idea or article you put out there you should run it through the S.U.C.C.E.S wringer and see if it manages to come out sticky.

Art of War on "History Channel"

Watch Sun Tzu's Art of War on the History Channel @Astro. Based on Sun Tzu's strategies, the triumph of allied forces at Normandy and the loss of America in Vietnam can be predicted. Art of War is a must read for all business leaders!

Watch the Art of War videos on YouTube.
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What can we learn from "The Biggest Loser"?

There are a few "lessons from the biggest loser". The following is by a viewer:
Business lessons from the biggest loser
(denise lee yohn)

Last year I did a short Twitter series on the business lessons I learned from the show – here’s a more complete list of the 9 things I’ve learned about business from The Biggest Loser:
1: keep metrics simple – the show uses only one measure (pounds lost) to evaluate the contestants’ progress. Clearly they are improving their health and their lives in so many other important ways, but the one number makes tracking easy. Likewise, in business we should use metrics that are easy, clear, and memorable.
2: success requires both mental and physical strength – the most successful contestants are those who are mentally tough enough to withstand the politics and emotions of the show, as well as physically strong enough to compete in the challenges. In business, I think mental strength is strategy and physical strength is execution; we need both.
3: don’t get distracted from the goal – some contestants make the mistake of emphasizing winning a particular challenge just because they want to beat the others, when they should instead be focused on the end result which is weight loss. It’s just as easy for us businesspeople to get distracted by small issues or fads or personal agendas.
4: the tortoise always beats the hare — time and again, taking a steady and sure approach in the challenges wins over starting strong and then flaming out. In business, consistency and the wise use of all of our resources ensures we cross the finish line too.
5: excel at what you can control – when competing, it’s tempting to fixate on what the competition is or isn’t doing. Problem is, we can’t control what others do. Our competitive strategy should be grounded in focusing on our own excellence and playing to our strengths first.
6: be prepared – like most shows, The Biggest Loser surprises the contestants with challenges at random times. Likewise, we never know when our businesses will be tested by customers, competitors, or even market conditions. We should always have our game on and never think that something we do won’t get noticed or won’t matter.
7: up your game – just as our bodies get used to exercising over time and so they need increasingly harder workouts, business needs innovation and continuous improvement. How many companies have lost important ground while they were resting on the laurels of their last successful new product?
8: ask for help – the contestants who sought out extra support from the trainers and their friends seemed to have more success. Likewise, collaboration and partnerships are important to businesses now more than ever. Companies that try to go at it alone miss out on the resources, ideas, and support that business partners, customers, and even competitors can provide.
9: test your limits — we won’t know what’s possible until we do. Some contestants pushed themselves beyond what they perceived their limits to be and were able to do things they never thought they could. Businesses should also challenge the past. Calculated risk taking is the key to growth.

Crisis spurs people to work for free - good or bad?

Orang sanggup bekerja dengan percuma di Amerika semasa krisis ekonomi ini. Di Malaysia ada orang yang mempunyai pekerjaan, namun masih merungut dan merintih tentang kehidupan dan tugas...... macam mana tu?

NEW YORK (Reuters) - With U.S. unemployment at a 20-year high, some Americans are working for free while looking for a job, but experts are split over whether it is a sign of dedication or desperation.

Unpaid job seekers can keep their resumes fresh by boosting their experience and learning new skills, experts say, but others warn businesses may take advantage of the jobless and that it is illegal for commercial companies not to pay workers.

Dana Lin, 22, is one of the 14.7 million unemployed workers in the United States. She lost her marketing job at a technology company near San Francisco in April and since then has been working for free for about five hours a week for Internet company Jobnob.com.

"Every company has thousands of people applying for each job, and I realized I needed more appeal," said Lin, a graduate of Cornell University. Since being laid off, she has applied unsuccessfully for about 50 jobs.

"In some cases companies might be getting the better end of it (by having unpaid workers)," she said. "But it's nice to have something occupy yourself with and when speaking to prospective employers it's nice to say 'I haven't just been sitting around all day, I've actually been doing something.'"

It's not only the unemployed taking on free work. Some employed people are being asked by bosses to go without pay.

British Airways last month asked its British-based employees to volunteer for up to a month's unpaid work. Some companies and U.S. state and city governments have made staff take unpaid furloughs, but some employees still work anyway to keep up or because they are worried about losing their job.

Ross Eisenbrey, vice president of the Washington D.C.-based Economic Policy Institute, warns that while people can volunteer time for non-profit groups and government, it is illegal for commercial companies to not pay workers.

"It's not just a bad idea, it's illegal," Eisenbrey. "The law says (companies) may not suffer or permit employees to work for less than the minimum wage.

"The more desperate people get, they will do things like this to try and make themselves more appealing to an employer," he said. "The short-term prospects for most of the unemployed are very bad. They aren't going to be made much better by working off the books or working for nothing."

Job seeker Lin started working with Jobnob.com, a website that tracks salaries, after the company held its first so-called "happy hour" -- to link unemployed people with mostly start-up businesses that have work but are unable to pay.

"The job seekers have time," said Julie Greenberg, co-founder of Jobnob.com. "It's really dangerous for them because once you are unemployed for a few months, there's this proverbial white space on your resume that's growing."

"They immediately see the benefits, they need references, they need to keep their skills sharp, a lot of people are learning new skills," she said. "I don't think there's anybody who feels taken advantage of because they understand that ... we wish we had revenue, we wish we could pay you."
Greenberg said more than 300 job seekers attended the first two "happy hours" and more such events have been planned.
Alexandra Levit, workplace expert and author of "How'd You Score That Gig?" recommended volunteering at non-profit organizations to gain or build experience.

"I think you have to be careful that you're not undervaluing yourself. If you do have the experience, then you should be paid for it," Levit said. "I absolutely think companies are taking advantage."

Madeline Laurano, principal analyst at workplace research and advisory firm Bersin and Associates, argued that the recession-spurred trend of working for free is a great way for companies to build a "talent pipeline" to tap when the economy recovers.

"Employers need to think about the same strategies that they would if they were hiring someone who was getting paid. You still want a quality person," Laurano said. "Job seekers also need to think the same way, 'I still want to invest my time in a company I believe in, that I can grow and learn from.'

"The argument that people are making is, is it desperation or dedication," she said. "It's not necessarily volunteering at a homeless shelter, but it's contributing that might also bring you some benefits in the long run."

Steve Jobs ~ CEO of the Decade

Why him? Steve Jobs revived Apple and remade entire industries, defying the worst economic conditions since the Great Depression -- and his own serious health problems.

Detailed article at http://money.cnn.com/magazines/fortune/steve_jobs/2009/index.html
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Firm Yet Friendly the right recipe

You are having problems with your maid? You are stressed out by employees who are not giving their best? Learn a few important lessons from Hajjah Johara and her maids..
source: The Star

I HAVE had maids for the last 50 years. In the first 33 years, I had five local maids – three Malays, one Chinese and one Indian – who worked for between three and nine years.
Most of them left because their parents thought it was time they got married. We still have warm and close contact with four of them; one sadly has passed away.
Now we have an Indonesian maid who has completed her 17th year with us and we had her permit renewed for the 18th year.
Could all this be just sheer good luck? I personally feel that it cannot be. I strongly feel an employer has to have or practice certain basic human principles of life in order to achieve this so called “good luck”.
My recipe? I am firm, definite, clear, positive and yet friendly with them. I never nag. I am very patient with them, I keep teaching them in a very positive, interesting, encouraging, and cordial manner.
I get to see results, at times excellent results.
I keep close watch on their health; it could be just a headache, stomach ache or flu. Simple medication and rest will be given. If things do not clear up, I take them to the clinic, if it lingers, I take them to the specialist.
I pay them very regularly; a hadith says, “pay your worker before his sweat dries”. I allow them to keep their own money, shopping together and buying what they like.
I make a point to trust them and I always tell them to be frank with me, to tell me if they want to leave me.
Finally, I strongly believe in human feelings. Respect them, show you care for them, see to their ups and downs, share their family joys and sorrows. I am always with them.
We definitely need to give some special time of ours to them. We do not lose anything, but instead will benefit. I see they greatly appreciate this and they became more open with us.
I strongly believe that what I have practised has brought about and helped to build a strong bond between us and this is what has brought about the “good luck”.
So Good Luck to all employers.
HAJAH JOHARA BEE MOHD SHARIFF,
Ipoh.

Anatomy Of An Entrepreneur May Not Be What You Think

Artikel di bawah mempunyai kaitan dengan rancangan pembangunan usahawan.
By Scott Austin
While some of the most famous entrepreneurs - Bill Gates, Steve Jobs and Mark Zuckerberg, to name a few - were fresh-faced, high-school or college dropouts when they launched their companies, a new study from the Marion Kauffman Foundation shows most founders don’t fit this makeup.
More than 95% of entrepreneurs surveyed in the study had earned bachelor’s degrees, and 47% had more advanced degrees. Besides being well-educated, the median age of company founders in this sample when they started their companies was 40 years old, while the majority were married (69.9%) with at least one child (59.7%) as start-up founders.
The study, which surveyed 549 founders of “successful businesses in high-growth industries,” warns that the research from such a relatively small sample size cannot be generalized to the entire population. However, the Kauffman Foundation, whose mission is to promote entrepreneurship, said the findings may ”provide some clues about what conditions might be helpful in supporting entrepreneurs and helping them become successful.”
The study found that 71.5% of respondents came from middle-class backgrounds, while 21.8% said they came from upper-lower-class families. Less than 1% have extremely rich or extremely poor backgrounds.
As for the primary motivation for starting their companies, the entrepreneurs in the survey indicated overwhelmingly (74.8%) that they desired to build wealth. Nearly as important to these entrepreneurs with regards to starting up a business was “capitalizing on a business idea,” as 68.1% of respondents selected this factor. Other popular motivators include the appeal of a startup culture; a desire to own a company; and a lack of interest in working for someone else.
It would perhaps be more interesting if this survey, or one that canvassed a larger selection of entrepreneurs, correlated entrepreneur background with success or failure.
To view and download the study, click here.
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5 Employee Motivation Myths Debunked

Motivating self, employee and group is a critical success factor. I would add motivating family, partners, suppliers and customers as complementing critical success factor. The following is a short article to kickstart that topic....
5 Employee Motivation Myths Debunked

Search Engine

These are alternatives search engines which can be useful for specific purpose:

Looking for a person on the Internet (remember to select "World")
http://www.123people.co.uk

Statistical and mathematical search engine
http://www.wolframalpha.com

List of Search Engines categorised by content type, model etc
http://en.wikipedia.org/wiki/List_of_search_engines

Work-in-progress in Google's Research & Development Lab
http://www.googlelabs.com

Improve your search experience in using Google
http://www.google.com/help/features.html
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Think big..... don't just think rich; be significant to the society!
Nitin Nohria and Amanda Pepper of Harvard Business School's Leadership Initiative collaborated with XPLANE to create this video in order to generate a discussion of the value and importance of leadership to address some of societys most pressing problems.

"It is my desire to inspire people of all ages and social demographics to think about leadership on a broad level, contemplate what it means to them and what individual impact they can have when it comes to leading," says Nohria.

- http://www.hbs.edu/leadership

- http://www.xplane.com
http://www.youtube.com/watch?v=TuuTlQ0FzEU


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Top 40 Richest Malaysians....

If Malaysia's top 40 richest person contribute 10% of their wealth to an AllMalaysian education endowment fund, there will be enough money to fund every Malaysian university students at very cheap rate..... they pay back after finish study! If get 4 flat, then pay back half only..... good incentive.

For more details of Malaysia's 40 richest, goto http://www.forbes.com
RankNameNet Worth ($MIL)Age
1 Robert Kuok9,000 85
2 Ananda Krishnan7,000 71
3 Lee Shin Cheng3,200 70
4 Lee Kim Hua2,500 80
5 Teh Hong Piow2,400 79
6 Quek Leng Chan2,300 68
7 Yeoh Tiong Lay1,800 79
8 Syed Mokhtar AlBukhary1,100 57
9 Tiong Hiew King1,000 74
10 Vincent Tan750 57
11 Azman Hashim470 69
12 William H.J. Cheng390 66
13 G. Gnanalingam260 64
14 Lim Kok Thay225 57
15 Anthony Fernandes220 45
16 Mokhzani Mahathir215 48
17 Lee Oi Hian210 58
18 Chan Fong Ann209 78
19 Kamarudin Meranun205 48
20 Chong Chook Yew200 87
21 Chen Lip Keong195 61
22 Lee Swee Eng190 53
23 Jeffrey Cheah185 64
24 Lim Wee Chai180 51
25 Ahmayuddin bin Ahmad175 52
26 Lee Hau Hian174 55
27 Lau Cho Kun165 73
28 Vinod Sekhar150 41
29 Liew Kee Sin140 50
30 Tiah Thee Kian135 61
31 Rozali Ismail130 53
32 Lin Yun Ling115 54
33 Yaw Teck Seng113 71
34 Goh Peng Ooi112 53
35 Eleena Azlan Shah110 49
36 David Law Tien Seng105 NA
37 Syed Mohd Yusof Tun Syed Nasir100 61
38 Hamdan Mohamad98 53
39 Tan Teong Hean95 65
40 Kua Sian Kooi90 56

Copyright Forbes

Be an Eagle, not a Duck

Dapat cerita di bawah daripada sahabat saya Razali Kamisan. Dua iktibar yang saya minat... Pertama, kita mempunyai pilihan untuk jadi itik atau jadi helang. Kedua, perkhidmatan yang cemerlang pasti membawa keuntungan:

No one can make you serve customers well. That's because great service is a choice.

My friend Harvey Mackay, tells a wonderful story about a cab driver that proved this point. He was waiting in line for a ride at the airport. When a cab pulled up, the first thing Harvey noticed was that the taxi was polished to a bright shine. Smartly dressed in a white shirt, black tie, and freshly pressed black slacks, the cab driver jumped out and rounded the car to open the back passenger door for Harvey.

He handed my friend a laminated card and said: 'I'm Wally, your driver. While I'm loading your bags in the trunk I'd like you to read my mission statement.' Taken aback, Harvey read the card. It said: Wally's Mission Statement: To get my customers to their destination in the quickest, safest and cheapest way possible in a friendly environment.

This blew Harvey away. Especially when he noticed that the inside of the cab matched the outside. Spotlessly clean!

As he slid behind the wheel, Wally said, 'Would you like a cup of coffee? I have a thermos of regular and one of decaf.' My friend said jokingly, 'No, I'd prefer a soft drink.' Wally smiled and said, 'No problem. I have a cooler up front with regular and Diet Coke, water and orange juice.'

Almost stuttering, Harvey said, 'I'll take a Diet Coke.' Handing him his drink, Wally said, 'If you'd like something to read, I have The Wall Street Journal, Time, Sports Illustrated and USA Today.'

As they were pulling away, Wally handed my friend another laminated card, 'These are the stations I get and the music they play, if you'd like to listen to the radio.' And as if that weren't enough, Wally told Harvey that he had the air conditioning on and asked if the temperature was comfortable for him.

Then he advised Harvey of the best route to his destination for that time of day. He also let him know that he'd be happy to chat and tell him about some of the sights or, if Harvey preferred, to leave him with his own thoughts.

'Tell me, Wally,' my amazed friend asked the driver, 'have you always served customers like this?' Wally smiled into the rear view mirror. 'No, not always. In fact, it's only been in the last two years. My first five years driving, I spent most of my time complaining like all the rest of the cabbies do.

Then I heard the personal growth guru, Wayne Dyer , on the radio one day. He had just written a book called You'll See It When You Believe It.

Dyer said that if you get up in the morning expecting to have a bad day, you'll rarely disappoint yourself.
He said, 'Stop complaining! Differentiate yourself from your competition.

Don't be a duck. Be an eagle.

Ducks quack and complain. Eagles soar above the crowd.''


'That hit me right between the eyes,' said Wally. 'Dyer was really talking about me. I was always quacking and complaining, so I decided to change my attitude and become an eagle.

I looked around at the other cabs and their drivers. The cabs were dirty, the drivers were unfriendly, and the customers were unhappy. So I decided to make some changes. I put in a few at a time. When my customers responded well, I did more.

"I take it that has paid off for you,' Harvey said. 'It sure has,' Wally replied. 'My first year as an eagle, I doubled my income from the previous year. This year I'll probably quadruple it. You were lucky to get me today. I don't sit at cabstands anymore. My customers call me for appointments on my cell phone or leave a message on my answering machine. If I can't pick them up myself, I get a reliable cabbie friend to do it and I take a piece of the action.'

Wally was phenomenal. He was running a limo service out of a Yellow Cab. I've probably told that story to more than fifty cab drivers over the years, and only two took the idea and ran with it. Whenever I go to their cities, I give them a call.

The rest of the drivers quacked like ducks and told me all the reasons they couldn't do any of what I was suggesting. Wally the Cab Driver made a different choice. He decided to stop quacking like a duck and start soaring like an eagle.

How about us? A man reaps what he sows. Let us not become weary of doing good, for at the proper time we will reap the deserved harvest, if we do not give up!
Ducks Quack, Eagles Soar

Great Service is a choice

Money for Nothing!..... no such thing

Kejayaan datang dengan usaha dan kerja keras. Tidak ada duit datang bergolek :)
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Google hires goat for lawn mowing!

Announcement by Google:
At our Mountain View headquarters, we have some fields that we need to mow occasionally to clear weeds and brush to reduce fire hazard. This spring we decided to take a low-carbon approach: Instead of using noisy mowers that run on gasoline and pollute the air, we've rented some goats from California Grazing to do the job for us (we're not "kidding").

A herder brings about 200 goats and they spend roughly a week with us at Google, eating the grass and fertilizing at the same time. The goats are herded with the help of Jen, a border collie. It costs us about the same as mowing, and goats are a lot cuter to watch than lawn mowers.

Idea of "Hidden Springs Farm". More articles here and also here.
Innovative, productive, cost-effective, green, win-win...... all those useful outcomes! Innovation does not have to be high-tech, just need high-think :)
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"Level Playing Field" dan "Meritocracy"

Keluhan Atok Upin dan Ipin.....

Oh Negara Ku dan Gengmania

Iktibar dan panduan untuk usahawan..... kulit tebal, hati kering!
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Cost Effective Viral Marketing

The company in the video below created an advertisment and uploaded it to Internet. Then some people found that amusing, started sending the link to others. More people became interested and shared that with their friends via email and social networks. Then bloggers started pasting that in their blogs. And the whole cycle started snowballing....... reaching more and more people worldwide.

That is viral marketing in action! Malaysian company still not maximising it although it is cost effective. This video is creative..... clean fun without being stupid nor slutty


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10 Take Aways From the Bush Years

10 lessons which leaders and managers can take away from George Bush:

1. Presidents set the tone. Don't be passive or tolerate virulent divisions.

2. The president must insist that everyone speak out loud in front of the others, even -- or especially -- when there are vehement disagreements.

3. A president must do the homework to master the fundamental ideas and concepts behind his policies.

4. Presidents need to draw people out and make sure bad news makes it to the Oval Office.

5. Presidents need to foster a culture of skepticism and doubt.

6. Presidents get contradictory data, and they need a rigorous way to sort it out.

7. Presidents must tell the hard truth to the public, even if that means delivering very bad news.

8. Righteous motives are not enough for effective policy.

9. Presidents must insist on strategic thinking.

10. The president should embrace transparency. Some version of the behind-the-scenes story of what happened in his White House will always make it out to the public -- and everyone will be better off if that version is as accurate as possible.

Read full article in WashingtonPost.

"Adult Supervision" for Yahoo

Yahoo appointed Carol Bartz aged 59 as its new CEO to succeed Jerry Yang.
Bartz was the Executive Chairman and CEO of Autodesk.

~ What Yahoo Needs from Bartz Right Now
~ Google news
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What is Ponzi Scheme?

Ponzi Scheme is a simple circle game to con people.

It is a pyramid scheme where the con operator pays his existing investors a "return" out of the principals he collects from new investors. Since the money is not "invested" at all, the con operator can fix the "returns" and keep the rest. When the operator cannot attract enough new money to pay the returns, the pyramid and the whole scheme collapsed.

When it is too good to be true. Check how can it be too good.
Most of the time, it is actually too good to be true.
Don't get conned!

~ Ponzi Scheme
~ Bernie Madoff
~ Savvy investors conned by Madoff
~ Skim Piramid
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IKEA Model

IKEA is a Swedish company (wikipedia). And Sweden's population is only 9 million people (CIA world factbook).

Yet, IKEA has 150 stores in 30 countries! It hires 120,000 people! And it generated revenue of USD 29 billion a year! Not bad for a company which focuses on brand, design, quality and process. Production in China, retail outlets served by locals!

Malaysia does not have enough knowledge workers! Our graduates cannot communicate in english! Venture capital still acting like a bank! Education system does not foster creativity! We do not have meritocracy! Okay, some people are fixated with the grievances and hurdles.....

Some of us should explore possible opportunities outside the box. What should we do to replicate the IKEA model for various industries, products and services? What skills and competencies do we need to move forward? IKEA is just a concept company!
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